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Bruno Peinado, Why Style

Swiss Institute
495 Broadway, 3rd Floor, 212-925-2040
November 21, 2005 - January 7, 2006
Reception: Monday, November 21, 6 - 8 PM
Web Site

As a rising star in the international art world most recently shown at the Lyon Biennial 2005, Bruno Peinado will now make his mark on New York with his first major institutional solo show in the United States.

The title of the exhibition is a reference to the classic hip-hop film, Wild Style (1982) by Charlie Ahern, which captured the birth of the South Bronx hip-hop scene. A portrait of a generation of DJs, rappers and graffiti artists, Wild Style shows the development of its protagonists trying to create work while making compromises between the integrity of their art and its swift appropriation and co-opting by the media.

For this exhibition, Wild Style is transformed to Why Style, a turn of phrase that reflects Peinado’s balance struck between media and fashion’s methods of appropriation.
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