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ARTCAT

CALENDAR | HOSTING



Sarada Rauch: It’s a bag full of snakes and chocolate

Novella Gallery
164 Orchard Street, 646-361-4208
East Village / Lower East Side
November 11 - December 23, 2012
Reception: Sunday, November 11, 6 - 8 PM
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Novella Gallery is pleased to present It’s a bag full of snakes and chocolate, Sarada Rauch’s first solo exhibition with the gallery. Rauch will exhibit her new work of prints, mixed media and video.

Reinterpretation gives history more than one perspective. With this in mind, Rauch reinterprets traditional narratives using contemporary images to create new folklore. Her aim is to excavate the hidden histories within these narratives.

Rauch views her work as a version of oral tradition. In oral traditions, stories are kept alive by being re-told again and again, and change with each person orating them. The storyteller improvises a great deal of the narrative, reinterpreting the story and inserting their own perspective and imagery. The ability of a narrative to be reinterpreted gives it more than one perspective. Giving more than one perspective to historical narratives creates the possibility of having more than one perspective on the narratives we live with today.

Everything in Rauch’s work is made by her own hand. Combining high and low technology, digital with the hand made, she makes static objects become animate. Rauch’s hand is always obvious in the work and calls attention to itself as a crafted piece in digital form. Her works acknowledge their own silliness and because of this they can also dabble with being genuine. Sarada Rauch is winking at you while telling you something heartfelt.

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