On exhibit in the main gallery, a series of watercolor paintings on paper, “Coke Girl,” is an iconic image of a woman drinking a bottle of Coke. The subject of his painting becomes captured in a moment of wholesome innocence and yet contrarily appears to be a classical portrait from a time of mythic Greek goddesses. “Trixie,” a beautifully painted series with masterful brush strokes that represent the textures of his subject’s skin emphasizes his sensibility towards emotion. Scher’s bold use of color with each frame conveying the subject’s various moods confirms his expertise in color theory.

Scher’s critically acclaimed portraits have a childlike playfulness as he experiments with vibrant colors and simplistic narrative to create a work that is at once captivating and joyful. Departures magazine journalist, Mark Van de Walle wrote, “At first glance, what the painter Jeff Scher seeks to achieve with his work appears altogether traditional.” ‘I like faces.’ Scher says. ‘I also love the idea of a person and a particular moment in time. I try to do that with a portrait.’ But Van de Walle refutes his initial claim ”...Scher’s approach is anything but predictable.” His work has achieved critical acclaim from such publications as the New York Times, New Yorker, Art in America, Time Out and New York Social Diary. Upcoming articles will appear in Flaunt and Elle.

Scher’s work “Lost and Found” (16mm animation, 2004; 3 minutes) was purchased by the Museum of Modern Art for its permanent collection and will be showing on September 4th and the 12th. In addition, his best-known work “Milk of Amnesia” will be presented at the Museum of Modern Art on October 28th. Also, in September, is a film screening at the Ottawa International Animation Festival. Sponsored by the Film Werks Platz in Rotterdam, Scher’s films achieved international acclaim at the Film Museum in Vienna in October of 2004. His work is also part of many important private and public collections worldwide.