Scardillo is an Italian artist based in New York, whose work has been shown throughout the U.S. and internationally. Through his work with newspaper articles, headlines, and magazine advertisements Scardillo reclaims the public space the media use for their marketing, and exposes a hidden message of compliance they further. He questions both their strategies and implied political aims. In his work Scardillo uses found text and images from the media and alters alters them, completely changing their perceived meanings. Scardillo’s work in brings the hidden meaning to the forefront, uses the glossiness against itself, or simply islates headlines, effectively creating cultural slogans. Through the several bodies of work in Instant Retrospective, Scardillo delights in the interplay between often startling text and sumptuous, slick images, often times just choosing to isolate a simple, poignant headline. Scadillo explains “My work satirizes, exposes and questions the ‘incidental’ message of advertising juxtaposing it to the broader picture of societal values.’