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Zohar Avgar: What’s the Matter

J Klaynberg Gallery
121 West 19th Street, 917-834-3915
March 4 - March 28, 2010
Reception: Thursday, March 4, 6 - 9 PM
Web Site

In his project, titled What’s the Matter, Zohar utilized x-ray technology to explore symbolic and ubiquitous items. What’s the Matter enables the observer to experience compositions of common objects in a new fashion, eliminating its emblematic layer.

Zohar compared items with symbolic meaning to them alongside with similar items with no symbolism attached. Kosher chicken, for example was placed next to a non-kosher one under the Xray light. Armani shoes were inspected along with generic shoes of similar shape.

“Working in aviation security, I was inspired by the powerful visuals produced by the Xray machines. I always wanted to express myself using this technology, and What’s The Matter is the result of this passion.” Sais Avgar.
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