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Jonathan Horowitz

Gavin Brown's Enterprise
620 Greenwich Street, 212-627-5258
Greenwich Village
May 9 - June 19, 2010
Reception: Sunday, May 9, 4 - 6 PM

Gavin Brown’s enterprise is proud, thrilled and slightly apprehensive to announce the restaging of Jonathan Horowitz’s legendary 2002 exhibition ‘Go Vegan!’. Originally presented at Greene Naftali Gallery, this work will now be seen in an updated, eco- friendly version, and housed in the butchery and coolers of the much storied meat purveyors LaFreida Meats, at 601 Washington St at the corner of Leroy.

The perceived “soft” or light political nature of vegetarianism as a subject for political art, conceals a strength and flexibility to take on the weight of those other more appropriate topics (whether its War, AIDS, or Feminism) that groan under the strain of their own vast meaning. When one examines all the issues involved with eating meat, it no longer seems like a soft issue at all. It starts to seem very hard and heavy and scary. As Einstein said, maybe, in fact, the survival of the human race is at stake. Every year, as the connection between meat consumption and climate change becomes more apparent, his words seem to become more and more prophetic. We have come to the edge of cataclysm.

“If anyone wants to save the planet, all they have to do is just stop eating meat. That’s the single most important thing you could do. It’s staggering when you think about it. Vegetarianism takes care of so many things in one shot: ecology, famine, cruelty.” Sir Paul McCartney. “Nothing will increase the chances for survival of life on earth as much as the evolution to a vegetarian diet.” Albert Einstein.

The exhibition will also be accompanied by a new title “Go Vegan” published by Ecstatic Peace Library & Gavin Brown’s enterprise Jonathan Horowitz ‘Go Vegan!’ will be the inaugural exhibition of the expanded GBE gallery extending from the original site at 620 Greenwich all the way along Leroy St to 601 Washington St.

Preceded by “Obama 08” and “The New Communism” in 2005, “Go Vegan!” is Jonathan Horowitz’s third solo show at Gavin Brown’s enterprise. Other recent exhibitions include “Apocalypto Now,” Museum Ludwig, Cologne 2009, “And/Or,” P.S.1 Contemporary Art Center, New York 2009 as well as “Free Store, ” Sadie Coles HQ, London 2009.
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