The directors of Marlborough Chelsea are pleased to announce POWHIDA, a site-specific project by the eponymous artist, will open Wednesday, July 27th, with a reception from 6-8pm. The exhibition will be on view through August 12th at 545 West 25th Street. Utilizing the entire ground floor gallery, POWHIDA is the artist’s most ambitious installation to date.

In keeping with his oeuvre, Powhida has taken his relationship with the art world as the very subject of the exhibition, employing numerous historical departure points and creating a vast conceptual spectrum reflected in the diversity of the artist’s approaches to making art.

The artist states: “The gallery is a world unto itself, a social space with a highly codified set of relationships having the formal beauty of a ballet. I will transform it, literally, choreographing each movement, each gesture with every interaction. No two viewers will have a similar experience in the gallery if I can help it. They may never see an art gallery the same way again.”

POWHIDA is generously supported by Flavorpill, The Mondrian Soho and Pernod-Absinthe.