Friends of the High Line is pleased to present The Sky Is the Limit/NYC, a new public art project by Kim Beck that builds on the concept of Space Available, her sculptures on rooftops along the southern end of the High Line. The Sky Is the Limit/NYC will be on view beginning at 4:00 PM on Sunday, October 9, 2011. In the case of inclement weather, the work will be on view on Monday, October 10.

The Sky Is the Limit/NYC consists of fleeting messages from advertising billboards and storefront signage written by a skywriting plane. Phrases like “Last Chance” or “Now Open” will gradually unfold, and then fade back into the air, inviting viewers to interpret the language in their own unique way. With the current uncertainty in the economy, The Sky Is the Limit/NYC is intended to play upon universal longings for hope and change by engaging the most potent symbol of longing in the landscape: the sky.

“In the Wizard of Oz, the Wicked Witch of the West writes ‘Surrender Dorothy’ in the sky,” says Beck. “The Sky is the Limit/NYC echoes this vague threat, in this case of a double-dip recession, while using the media of smoke to create a drawing in the sky.”