In September of 1972, Gordon Matta-Clark along with Ed Baynard, Ted Greenwald, Jan Hodenfield, Peter Levy and Ginger J. Walker took a cart made by Matta-Clark loaded with canisters of “fresh air.” People were offered to try the fresh air free of charge.

Richard P. Rubinstein was there with the first generation of handheld Sony video cameras to document the event. During this time (1970-1973), Rubinstein shuttled back and forth between New York City and the expatriate artist colony in Ibiza, Spain. Influenced by Fred Friendly and Marshall McLuhan, he began taping.

“I had a strong interest in documentary still photography, particularly the Polaroid camera’s capacity for instant gratification,” explains Rubinstein. “When Sony put the first “portable” home video camera/recorder unit on the market in 1969, I was one of the first in line to buy one. The result was my focused interest in taking television as I then knew it out of the hands of the “establishment” and into the hands of the people. Prior to the Sony unit’s availability, people could only watch television, not make it. I admit to co-opting McLuhan’s description of television as the ultimate mirror of society as the name of my first company, The Ultimate Mirror Ltd.”

The video is 16 minutes in duration. It will be screened every hour, on the hour.