On view: Saturday June 30- Tuesday July 17th 2007 1-6pm Winners show: Saturday July 21-Friday July 27

Come down to CUCHIFRITOS and bring $10 to contribute! Help this valuable local art space continue to thrive! And don’t just bring a monetary contribution, bring an artwork too! We will interview you on video for 30 seconds, as you show your artwork and tell us all about it. Your video will play in the gallery and you may even find your artwork in a show.

Here’s the idea:

Television is a one-to-many technology, where one entity controls the flow of content out to many individuals. Companies use the 30 second spot, or short television commercial, to entice consumers to the products or services they offer for sale. “30 second spot” takes this icon of controlled corporate communication and flips it on its head.

In this ARTACTION version, artists, especially those who have little access or few outlets for the distribution of their work, are invited to talk about an artwork and why it is of value.

“30 second spot” acknowledges the current explosion of media channels, where audiences are splintering off in dozens of directions, watching TV shows on iPods, watching movies on videogame players and listening to radio on the Internet. In this case, the local art gallery becomes an additional media channel, advertising artworks in an open and eclectic format.