• Do art and TV belong in the same sentence?
• Do people lie about watching TV?
• Are commercials better than programs?
• Can apexart get creative people to make a TV commercial about them?

Yes, yes, yes and yes!

apexart recently held an open call, requesting submissions of a 30-second TV commercial about us from individuals and collaborative groups. The commercials are available for viewing on a public-access site, where viewers are encouraged to visit and cast votes for their favorite. In addition, all commercials will be on view as part of an innovative living-room-style installation at apexart from January 9 to February 16, 2008. The winning entry will have their commercial aired on network TV.

The exhibition was conceived to examine creative practices in contemporary culture and to reconsider the current promotional model of the art world.