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ARTCAT



Heidi Schlatter, Branded

PICK

Schroeder Romero
637 West 27th Street, Suite B, 212-630-0722
Chelsea
May 6 - June 20, 2005
Reception: Friday, May 6, 6 - 9 PM
Web Site


Heidi Schlatter’s solo exhibition features lightbox images of rural locations in Switzerland and New York State, which draw connections between the natural landscape, photography and advertising. The recognizable logos in these oxymoronic scenes of faked deaths and accidents contrast the pervasive cultural optimism of branding and product placement with a sense of dread and doom.

Heidi Schlatter’s work has been exhibited in numerous venues in the U.S. and Europe, including PS 1, Momenta Art, and Wallspace Gallery in NYC, The Kunstbunker in Nurnberg, Germany, Kunsterhaus Boswil & the Daros Collection in Switzerland. Her work is currently included in the exhibition “Out of Place”, curated by Peter Scott, at the UBS Art Gallery in NYC.

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