Art Production Fund is pleased to announce the opening of APF LAB, an experimental art space. Occupying a storefront on 15 Wooster Street, generously donated by Soho Mews, APF LAB will invite artists to use this public venue in innovative ways. Projects will last from one day to undefined amounts of time and range from installations and performances visible only from the street to highly participatory environments within the room. APF LAB aims to offer an environment that is completely open to the artists’ vision.

BlueBalls, the inaugural project for APF LAB, examines the transitory nature of the creative moment, the acquisitive character of the viewer and the curious longing that occurs between the two. Conceived by artist Jackie Saccoccio, artists have been invited to self- install and work atop one another’s pieces in the space with the premise of desire and denial as their muse. By installing their own works in staggered timeframes, layering one over another, the end results become the compound of this transitory experience of the creative act. Poised behind a glass façade, this collaborative artist project will transform weekly as the next round of artists amplifies the collective.

Situated in a narrow storefront, the space itself becomes the first participant of the project. A playful hierarchy of entry, procession and invitation is established and evaporates as one advances to the top of the entry stairs, where the viewer is met by an imposing column. Asserting itself in front of the bulk of the space, it acts at once as maitre-de and bouncer. BlueBalls is visually accessible from the street during the extended installation period from October 27 – December 7.

Participating artists: Caroline Achaintre Nicole Cherubini Carl D’Alvia Lucky DeBellevue Franklin Evans Jeffrey Gibson Susan Jennings Michel Majerus Marilyn Minter Joyce Pensato Erica Royer Jackie Saccoccio Laura Stein Doug Wada Christopher Wool